Estratégias de Negócios Sustentáveis e Desempenho Exportador: uma análise em empresas do setor de gemas e joias

摘要

This study had the aim of analyzing the relationbetween the use of sustainable managementstrategies and the export performance inmanufacturing companies of the gems and jewelryindustry. Sustainable strategies were analyzedfrom the adaptation of the strategic model of theAmerican Battelle Institute, introduced by Placet,Anderson and Fowler (2005), which addresses theinteraction of economic, social and environmentalaspects with the perspective of innovation, andimpacts on the company and on the society.The export performance was analyzed based onthe adaptation of the model of Papadopoulosand Martín (2010), which develops and tests aformative measure of the export performance, andidentifies and quantifies the relative contributionof its consequences to the economic and strategicdimensions. The research is characterized asdescriptive and quantitative, and was conductedthrough a survey. Therefore, it was highlightedthat the sustainability dimensions are related tothe export performance of companies in the gemsand jewelry industry. Thus, it was suggested thatsustainable business strategies can substantiallycontribute to the export performance, throughthe guidance towards economic, social andenvironmental results to the organization and itsstakeholders.Keywords: Sustainable strategies. Exportperformance. Gems and jewelry industry.